One Village One Product Movement(OVOP hereafter)

Fruits of OVOP
OVOP has made an undeniably significant contribution to regional development in Oita Prefecture by bringing vitality and energy into regions and encouraging people to work autonomously.
In 2002, OVOP products comprised of 338 local specialties, 148 facilities, 133 cultural items, 111 revitalized regions, and 80 items related to environment, coming to 810 products in total.
In local specialties alone, a huge increase in the number of products and amount of sales were seen between 1980 and 2001 where the figures stood at 143 and \35.9 billion, and 336 and \141 billion respectively.

Owing to OVOP, Oita began to be recognized in not only in Japan, but also in other parts of the world. More than 10 million tourists flock to Beppu for its hot-springs, while Yufuin town, whose less-than-ten-thousand people pioneered OVOP, welcomes more than 3.8 million visitors every year. Additionally, countless groups of government officials and specialists from abroad pay frequent field trips in Oita all throughout the year. Owing much to this, flights between Oita and Seoul, and Oita and Shanghai, went into commission in April of 1992 and 2002 respectively, thereby deepening Oita's links with Korea and China.

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Oita OVOP International Exchange Promotion Committee
Office: 3F Oita Mitsui Bldg. 1-4-35 Maizuru-machi Oita Japan
Phone: +81-97-540-5243 Fax: +81-97-540-5253